TIM HARRIS
I’m Tim Harris. I lead marketing and communications that turn a new business direction into market relevance and growth.
I’ve owned the business, built the marketing team, and stayed close to the work.
AGENCY OWNERSHIP / STARTUP GROWTH / GLOBAL ENTERPRISE AI
STRATEGY ↔ EXECUTION
01 / THE WAY I SEE IT
A business can outgrow the story that first made it successful. A new product can change who it serves. A shift in technology can open a market that didn’t exist before.
I’ve navigated those moments as an agency owner, a marketing leader, and a founder. The job is to recognize the opportunity, give people a clear direction, and connect the strategy to what gets done.
AI expands what a team can do. Knowing where to apply it—and what deserves a human’s attention—is part of the leadership the work now requires.
02 / EXPERIENCE IN CONTEXT
Each chapter has added a different perspective on what it takes to build, grow, and lead a business.
01
INSIGHT COMMUNICATIONS / FOUNDER & CEO
Building my agency taught me to balance creative ambition with the realities of clients, a team, and a bottom line.
Running the agency meant being accountable for the idea, the delivery, and the business behind both. It taught me to connect what a client needs with work a team can deliver.
FROM ZERO → $1M ANNUAL REVENUE
02
DIALSOURCE → CONQUER / MARKETING LEADERSHIP
I built marketing from the ground up and led it through a rebrand and enterprise growth—connecting the company’s position to the team, programs, and partnerships behind it.
As DialSource became Conquer, I brought brand, product marketing, demand generation, and partnerships into a shared direction. Working closely with Sales and Product, I helped win enterprise accounts including ADP and Paychex.
$3M → $10M ARR / SERIES A–C
03
UNIPHORE / ENTERPRISE AI
Across product marketing, content, customer marketing, and global PR, I’ve helped make enterprise AI understandable and its business value clear—from product launches to a global audience.
The work has involved product launches, customer stories, executive communications, and global media engagement. Each calls for a clear point of view and a precise understanding of the audience.
PRODUCT LAUNCHES → GLOBAL COMMUNICATIONS
03 / HALF FULL WINE CO.
Co-founder, with a glass-half-full outlook.
Building Half Full means making the brand work in the real world: on the label, at the table, and in the experience someone wants to return to.
HALF FULL WINE CO. / AN OPTIMISTIC POINT OF VIEW
04 / PERSPECTIVE INTO PRACTICE
A clear position should guide decisions, align a team, and show up in the work. That connection is where I focus.
01
Start with the business, the people it serves, and the reason they should choose it.
02
Make the choices clear. Build a shared understanding of where the business is going and what matters next.
03
Bring the strategy into the work. Use AI to extend the team’s capabilities, with people accountable for the decisions.
05 / PERSPECTIVE & DISCOVERY
A shift in technology. A brand with a different point of view. A place, a bottle, or a meal that opens up something new.
My own perspectives live alongside a weekly selection from the people and publications I follow.
INTEL
Reporting, ideas, and discoveries from across AI, business, brands, wine, food, and culture—selected for the perspective they bring. Explore five publications, each with its own lens.
06 / A PERSONAL NOTE
Wine has been a thread in my life for years. Before Half Full, I co-hosted Golf & Grape Guys on the radio. Today, it’s a business I’m building and something I enjoy sharing.
My roots are across Northern California, and I spend a lot of time around the world. Food, wine, and the people behind them are often how I get to know a place.
LET’S CONNECT
A new direction, a difficult positioning question, or a team you’re building—let’s talk.
